Uniqlo opens 19 chain stores in China

Xinhua
15 Aug 2020, 17:00 GMT+10

SHANGHAI, Aug. 15 (Xinhua) -- Uniqlo, a clothing brand under the Japan-based Fast Retailing Group, opened 19 chain stores in China on Friday, marking a further step into the Chinese market.

"We opened eight new stores in June, and 19 this time in August. We're entering six new cities, including Zhejiang's Tongxiang and Jiangsu's Danyang, which signals our confidence in the Chinese market and Chinese economy despite COVID-19," said Jalin Wu, Chief Marketing Officer of Uniqlo Greater China.

China is Uniqlo's biggest overseas market, and Uniqlo hopes to explore the Chinese market more deeply by launching new apparel suitable for Chinese consumers, as well as exploring opportunities in more third-tier and lower-tier cities in China, she said.

"There had been some impacts of COVID-19 on the customer flow in retail stores, but with strict epidemic prevention and control measures, the consumers' confidence has gradually recovered, and the customer flow has increased," she said.

Since May, the sales of Uniqlo's retail stores in China has recovered to the level of the same period last year, and it is expected to surpass that of the same period last year in July and August, she said, adding that Uniqlo also expects a growing annual performance of its retail stores in China.

Uniqlo will attend the third China International Import Expo (CIIE), and the Fast Retailing Group has taken up a 1,500-square-meter exhibition area. "Uniqlo is actively preparing for the expo with new product debut plans to make a stunning appearance on the global stage at the CIIE," she said.

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